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Newsgator Introduces Internal Communications Solution
So what do you do if you are a vendor of social software running on SharePoint and Microsoft includes many of your capabilities in SharePoint 2013? Well if you are NewsGator, you introduce a solution...
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Conversation Prism Highlights Our Marketing Challenge
Online marketing is a challenge. When you think about having a conversation with your customer or potential customer, where you communicate can have a dramatic impact on whether your message gets...
View ArticleA Digital IBM’er
@ChrisCrummey is IBM social evangelist and he gives a great presentation. He shows us what an IBM’er in in the digital world A digital IBM’er is smart, social, and secure. He or she has no office,...
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How To Do Social Marketing Wrong and Pay a $340,000 Fine
According to Christian Ziberg in the iDownloadBlog, Samsung was recently found guilty of violating fair trade rules by hiring a large number of writers and having employees trash-talk their...
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Hashtags for Cancer
Over on Symplur.com, Dr. Michael Katz talks about connected health care. In this blog post, Hashtags in Cancer Care: Embedding Meaning in Digital Health, he proposes a more formal set (“ontology”) of...
View ArticleDreamforce: Social Media in Regulated Industries
We had a panel discussion today on the use of Social Media in Regulated Industries. We focused on Healthcare and Life Sciences, but the same info applies across the industry landscape. In regulated...
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Dreamforce: Managing Social Conversations with Buddy Media
Barbara Meskin from Jim Beam presented how that brand learned how to engage customers through social media on a global scale. The journey that she decribed included the following steps over two years,...
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Dreamforce: Marketing Technology Landscape
Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape. This area is to broad to get into details in one hour, so they presented an...
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Dreamforce: ExactTarget Marketing Cloud Social Roadmap
Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud. The following are the four areas that are the focus of the roadmap: Publsih...
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Dreamforce: Move Marketing from a Cost Center to a Profit Center
Well Dreamforce 13 was a whirlwind and I’m glad to be home. The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger. While the title of the session said...
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HootSuite connecting to IBM Connections
One of the challenges with managing social media is getting your message out to the many, many social platforms, such as Facebook, Twitter, Google+, Pinterest, etc. I wrote recently how I use IFTTT to...
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What is your response to Digital Disruptors?
James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but...
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Infusing Social into Digital Experiences
Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing. If you can can get people to...
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Successfully Piloting Social Business Software
Rob Novak and Mac Guidera presented tips on how to make a pilot in social software successful. First why pilot? A pilot is critical to success because it provides for an experimental trial on a small...
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A Day in the Life of a Social Media Manager
In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers. The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities,...
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Dreamforce: ExactTarget Marketing Cloud Social Roadmap
Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud. The following are the four areas that are the focus of the roadmap: Publsih...
View ArticleClik here to view.
Dreamforce: Move Marketing from a Cost Center to a Profit Center
Well Dreamforce 13 was a whirlwind and I’m glad to be home. The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger. While the title of the session said...
View ArticleClik here to view.
HootSuite connecting to IBM Connections
One of the challenges with managing social media is getting your message out to the many, many social platforms, such as Facebook, Twitter, Google+, Pinterest, etc. I wrote recently how I use IFTTT to...
View ArticleClik here to view.
What is your response to Digital Disruptors?
James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but...
View ArticleClik here to view.
Infusing Social into Digital Experiences
Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing. If you can can get people to...
View Article
